memeticbrand
That’s my twitter handle. Despite the technical problems that Twitter has been having, I finally took the plunge at MESH08. I promised to monitor the “back channel” for a few of the panelists on www.twemes.com and I just could not stand being a fly on the wall any longer.
I must say that being live in one session and monitoring the tweets from two other sessions brought an incredible FULL ON level of engagement that I could not image before Twitter and Twemes.
But my main motive for joining Twitter is not to monitor back channel. My real reason is that I want to tell you all about what I ate for dinner – NOT.
My real reason is because I definitely think that it is a new medium that is particularly suited for memetic branding purposes.
Firstly, there is still a relatively small group of people on twitter (even less following me!). They are the early adoptors and in most cases, they publish blogs and other web content, so they are endowed with scaled up forms of social capital.
Perhaps more importantly, I think Twitter is a medium that is involved in the genesis of shared perception. From a memetic branding stand point, that is worth exploring.
Finally, over the years I have lived in different parts of Asia, Europe and North America. My personal network is stretched by time and geography. So far, only a few of my contacts are on Twitter, but I can really see how this is going to make the value of these global relationships present in each moment, in a much more tangible and immediate way.
I can only describe my initial impressions of Twitter as - prescience.
15hrs ago – “I am brushing my teeth”. Can’t you see the potential!
